La Quinta’s refreshed brand, “LQVE,” is a modern expression of the city’s unique blend of natural beauty, cultural vibrancy and personal connection.
“LQVE” represents a way of living and belonging that reflects the spirit of the residents, visitors and community, speaking to those who come for the stillness, stay for the inspiration and shape joy one desert day at a time.
Rooted in the outdoors and a deep commitment to wellness, “LQVE” invites everyone to move, create, reconnect and leave their mark in La Quinta. Whether you love golfing, hiking, biking, yoga or just being outdoors, you’ll find a peaceful space to connect with nature and reignite your inspiration.
Keep an eye out for the “LQVE” mark around town and follow @CityofLaQuinta for the latest updates.
