One of the many endless reasons that living in Southern California is worth every moment is your local, year-round Certified Farmers Market! A weekly event you didn’t know you were missing. Held locally around the Coachella Valley, the gathering of farmers, chefs, and artisans who make or grow everything you’d need from the grocery store, only it’s local and you know their name. The ability to create interpersonal relationships with the farmers has always been another great way of being able to enjoy your food more. Knowing their name is more important than you think. When you know them, it creates a deep respect for what they bring to your life.
As I cook a loving meal for my family, I appreciate it more than I would from a typical grocery store. I know who, when, where, and how it was grown. Being able to truly understand the food comes directly from the farm to my table is a blessing I’m able to share with my family. I hold very dear that a tomato tastes like a genuine tomato from my Grandmother’s garden, that each food ingredient I use comes from a family I know. That the food was grown by a local family who harvested it fresh from their farm the day of or day before. This becomes a longing I never knew I needed, and you will too. I appreciate that my money spent at that booth helps a local family whom I know well, and after a while they feel like family. They bring you the freshest fruits and vegetables in season, what you can’t find in grocery stores, grown with love and care, and my weekly purchases sustains their family and livelihood. In turn, their family spends money in the local economy too. It’s a wonderful circle of supporting small local businesses.